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Au HOUSING FINANCE LIMITED (AuHFL) was originally incorporated as a private limited company under the Companies Act, 1956 (“Companies Act”) on February 23, 2011.

Subsequently, AuHFL converted into a public limited company, as per the provisions of the Companies Act, and was issued a fresh certificate of incorporation on January 11, 2013.

AuHFL is a Housing Finance Company (HFC) registered with the National Housing Bank vide certificate of registration no. 02.0104.13 dated February 8, 2013 (the earlier certificate of registration bearing no. 08.0095.11 dated August 4, 2011 was in the name of “Au HOUSING FINANCE PRIVATE LIMITED”).

AuHFL is engaged in the business of providing housing loans, primarily in the un-served, unreached and under-served market which include the States of Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Haryana and Delhi.

About Investors
Kedaara Capital

Kedaara Capital is an operationally oriented private equity firm pursuing control and minority investment opportunities in India.

Kedaara combines the strengths of a well-networked, highly experienced local investment advisory and operating team, with the experience of their international partner, Clayton, Dubilier & Rice, a pioneering global private equity firm whose investment model blends financial skills with operating expertise.

Kedaara partners with entrepreneurs, management teams, and family-owned businesses and provides deep strategic and operational expertise, a consultative approach, and global connectivity to build enduring value and competitiveness in such businesses.

Partners Group

Partners Group is one of the largest private markets investment managers in the world.

Partners Group is a global private markets investment management firm, serving over 850 institutional investors worldwide with over EUR 46 billion (USD 50 billion) in investment programs under management in private equity, private real estate, private infrastructure and private debt. The firm manages a broad range of customized portfolios for an international clientele of institutional investors.

Partners Group is headquartered in Zug, Switzerland and has offices in San Francisco, Houston, New York, São Paulo, London, Guernsey, Paris, Luxembourg, Milan, Munich, Dubai, Mumbai, Singapore, Shanghai, Seoul, Tokyo and Sydney. The firm employs over 800 people and is listed on the SIX Swiss Exchange (symbol: PGHN) with a major ownership by its partners and employees.


The Au Financiers (India) Limited (AuFIL) is a Non-Banking Financial Company, registered with the Reserve Bank of India, incorporated in the year 1996 by Mr. Sanjay Agarwal, Chartered Accountant and 1st Generation entrepreneur.

AuFIL is a Non-deposit accepting Systemically Important Asset Finance Company (NBFC-ND-AFC-SI) of Rajasthan and leading NBFC engaged in the business of financing income generating assets primarily vehicle loans, collateral backed SME loans.

AuFIL achieved consistent growth, profitability and excellent asset quality in past few years, which enabled Company to gain significant investor confidence, including that of renowned investors such as Motilal Oswal Private Equity Advisors Pvt. Ltd., International Finance Corporation (IFC), Member of World Bank Group, Warburg Pincus, Chrys Capital & Kedaara Capital within a short time span.

Business Segment

AuHFL is primarily engaged in the business of providing housing loan to customers belonging to low and middle income segment in semi urban and rural areas. These are credit worthy customers who may or may not have the income proof documents like IT return, salary slip and hence are financially excluded by other large Housing Finance Companies and Banks. AuHFL uses unique appraisal methodology to assess these customers individually. The financing solution need to be appropriated and suitable to them.

AuHFL believes that every customer are unique and so far as his financial needs & feel it is absolutely necessary not to treat them as homogenous group of borrowers but appreciate the individual need of every customer, and offer Housing Finance solutions that are appropriate and suitable to them.

Our Target Customers

Our Target Customers

AuHFL, is engaged in the business of providing housing loan to customers belonging to low and middle income segment in semi urban and rural areas.

These are the people who are either self-employed, running small businesses like providing transportation facilities in auto rickshaw or other vehicles, running grocery shops, tiffin centers, beauty parlous and other businesses or these customers are carrying out business of agri or animal husbandry products in rural areas or salaried class people who are carrying out small jobs in private or public sector.

All above people have one prime aspiration of owning their own home and thereby creating an adorable environment for their family members to live in.

These are credit worthy customers that lack financial inclusion because of underdeveloped banking facilities or due to lack of documents like IT returns, salary slips, etc. and hence are excluded by other mortgage companies.

AuHFL uses a unique appraisal methodology to assess these customers individually and delivers tailor-made financing solutions.

AuHFL believe that every customer is unique and so are his financial needs. We feel it is necessary not to treat them as a homogenous group of borrowers but appreciate the individual need of every customer and offer Housing Finance solutions that are appropriate and suitable to them.

Area of Operations

AuHFL caters the needs of various small families in rural areas, towns, city’s peripheral area and other semi urban areas to meet their life time dream to own their own house.

Presently AuHFL is operating in 6 states namely Rajasthan, Gujarat & Maharashtra, Madhya Pradesh, Delhi and Haryana through its own branch network of 56 branches.

AuHFL would expand its Branches where parent companies having its existing branch network in these states to leverage the customer base and market experience.

No of Branches as on date

State No. of Branches
Rajasthan 28
Gujarat 9
Maharashtra 11
Madhya Pradesh 6
Haryana 1
Delhi 1
Total No. Of Branches 56

The Company has a team of dedicated staff members including highly qualified professionals like Chartered Accountants, Company Secretaries, MBAs etc. who have been contributing to the progress and growth of the Company. The manpower requirement of the offices of the Company is assessed and recruitment is conducted accordingly. Personal skills of employees are fine-tuned and knowledge is enhanced by providing them internal and external training, keeping in view the market requirement from time to time.


AuHFL is engaged in 3 types of products mentioned below under its Housing Finance business:-

  • Finance for Purchase
    The product is designed to purchase individual dwelling units, flats in low cost buildings, detached and semi-detached units, cluster units, and residential units. This is also applicable for properties under construction or ready built property.
  • Finance for Construction
    The product is designed to offer loans for construction on a plot of land, which has been already acquired.
  • Finance for Home Extension
    This product is designed to offer loans to individuals for extension of an existing home unit, which can include construction of additional rooms, floors etc.

AuHFL also launched “Special Urban Low Income Housing Product” and “Specific Women Ownership Product” in line with NHB’s refinance scheme for the Special Urban Housing Refinance Scheme for Low Income Households and Refinance Scheme for Women.